Hi - I'm Andrea, a digital designer and strategist working and living in New York City

I was born and raised in Beirut, Lebanon and studied Strategy, Design and Management at Parsons, School of Design in New York, where I developed a user-first approach to problem-solving.

I’m a trained designer and natural daydreamer - which means I enjoy questioning everything, and dreaming up of solutions in life and work.

I work in the digital transformation space as a Product Designer, crafting intuitive experiences at the intersection of design, technology, and human behavior and helping companies of all stages innovate and scale through thoughtful, intelligent design.

I believe that great design is honest, seamless, and human-centered - transforming complexity into clarity and possibility.

Hi - I'm Andrea, a digital designer and strategist working and living in
New York City

I was born and raised in Beirut, Lebanon and studied Strategy, Design and Management at Parsons, School of Design in New York, where I developed a user-first approach to problem-solving.

I’m a trained designer and natural daydreamer - which means I enjoy questioning everything, and dreaming up of solutions in life and work.

I work in the digital transformation space as a Product Designer, crafting intuitive experiences at the intersection of design, technology, and human behavior and helping companies of all stages innovate and scale through thoughtful, intelligent design.

I believe that great design is honest, seamless, and human-centered - transforming complexity into clarity and possibility.

Manifesto
With a mixture of humor, realism and imagination I plan to look for ways to improve our culture and instead of mindlessly consume, mindfully create.

Specialties Include

Adobe Creative Cloud (Full Suite)

UI Design & Prototyping
(Figma, InVision, Adobe XD, Framer)

Design Thinking Methods, UX Design &
User Research

Front-End Dev (Html, CSS)

Data Visualization (Tableau, RawGraph,
DataWrapper, Google Data Studio)

Conversational AI Design (IBM Watson)

A Little About Me

What I'm Curious About

My interests lie at the intersection of design, psychology, and technology. My curiosity as a designer is deeply rooted in understanding the friction points between systems and human behavior. I strive to take a holistic approach to design, aiming to create experiences that enable us to reach our full potential.

My Design Background

My design background is a fusion of design thinking, strategic acumen, and a keen sense of visual aesthetics.
My journey in the world of design has been marked by a relentless pursuit of creating meaningful and user-centric experiences.

What I've Been Working On

My expertise as a UX UI designer extends to both digital product and service design. Whether it's crafting a seamless user journey or designing a visually striking interface, I am committed to creating experiences that are not only visually appealing but also intuitive and user-friendly.

I've had the privilege of working on a wide range of design projects, from research to implementation, for clients in the financial, healthcare, insurance, media entertainment and tech industries. This diversity of experience has equipped me with a versatile toolkit, allowing me to adapt to various design challenges and industries.

When I am not designing, I host two podcasts featuring conversations with forward thinking people. Check out changethatpodcast.com and takonthepod.org

Things I Enjoy

I’m passionate about art, design, music, and the outdoors. I love getting lost at the Met, curating playlists, and I have a bit of an addiction to stationery and post-its. If you ever can’t find me, I’m likely cycling in Upstate New York.

Music I Listen To

I like to think of myself as a musical time traveler, a sonic historian. From Pop to Rock, House to Funk, Jazz to Classical, I have an insatiable curiosity for discovering music, whether it's a fresh find or a hidden gem that the world has yet to fully embrace.

In my free time, I find escapism in curating playlists for different moods. You can explore some of my collections here.

Manifesto
With a mixture of humor, realism and imagination I plan to look for ways to improve our culture and instead of mindlessly consume, mindfully create.

A Little About Me

What I'm Curious About

My interests lie at the intersection of design, psychology, and technology.
My curiosity as a designer is deeply rooted in understanding the friction points between systems and human behavior. I strive to take a holistic approach to design, aiming to create experiences that enable us to reach our full potential.

My Design Background

My design background is a fusion of design thinking, strategic acumen, and a keen sense of visual aesthetics. My journey in the world of design has been marked by a relentless pursuit of creating meaningful and user-centric digital experiences.

What I've Been Working On

My expertise as a UX UI designer extends to both digital product and service design. Whether it's crafting a seamless user journey or designing a visually striking interface, I am committed to creating experiences that are not only visually appealing but also intuitive and user-friendly.

I've had the privilege of working on a wide range of design projects, from research to implementation, for clients in the financial, healthcare, insurance, media entertainment and tech industries. This diversity of experience has equipped me with a versatile toolkit, allowing me to adapt to various design challenges and industries.

When I am not designing, I host two podcasts featuring conversations with forward thinking people. Check out changethatpodcast.com and takonthepod.org

Things I Enjoy

I’m passionate about art, design, music, and the outdoors. I love getting lost in museums, curating playlists, and I have a bit of an addiction to stationery and post-its. If you ever can’t find me, I’m likely cycling in Upstate, New York.

Music I listen to

I like to think of myself as a musical time traveler, a sonic historian. From Pop to Rock, House to Funk, Jazz to Classical, I have an insatiable curiosity for discovering music, whether it's a fresh find or a hidden gem that the world has yet to fully embrace.

In my free time, I find escapism in curating playlists for different moods. You can explore some of my collections here.

Specialties Include

Adobe Creative Cloud (Full Suite)

UI Design & Prototyping
(Figma, InVision, Adobe XD, Framer)

Design Thinking Methods, UX Design &
User Research

Front-End Dev (Html, CSS)

Data Visualization (Tableau, RawGraph,
DataWrapper, Google Data Studio)

Conversational AI Design (IBM Watson)

Hi - I'm Andrea, a digital designer and strategist working and living in
New York City

I was born and raised in Beirut, Lebanon and studied Strategy, Design and Management at Parsons, School of Design in New York, where I developed a user-first approach to problem-solving.

I’m a trained designer and natural daydreamer - which means I enjoy questioning everything, and dreaming up of solutions in life and work.

I work in the digital transformation space as a Product Designer, crafting intuitive experiences at the intersection of design, technology, and human behavior and helping companies of all stages innovate and scale through thoughtful, intelligent design.

Manifesto
With a mixture of humor, realism and imagination I plan to look for ways to improve our culture and instead of mindlessly consume, mindfully create.

A Little About Me

What I'm Curious About

My interests lie at the intersection of design, psychology, and technology.
My curiosity as a designer is deeply rooted in understanding the friction points between systems and human behavior. I strive to take a holistic approach to design, aiming to create experiences that enable us to reach our full potential.

My Design Background

My design background is a fusion of design thinking, strategic acumen, and a keen sense of visual aesthetics.
My journey in the world of design has been marked by a relentless pursuit of creating meaningful and user-centric experiences.

What I've Been Working On

My expertise as a UX UI designer extends to both digital product and service design. Whether it's crafting a seamless user journey or designing a visually striking interface, I am committed to creating experiences that are not only visually appealing but also intuitive and user-friendly.

I've had the privilege of working on a wide range of design projects, from research to implementation, for clients in the financial, healthcare, insurance, media entertainment and tech industries. This diversity of experience has equipped me with a versatile toolkit, allowing me to adapt to various design challenges and industries.

When I am not designing, I host two podcasts featuring conversations with forward thinking people. Check out changethatpodcast.com and takonthepod.org

Things I Enjoy

I’m passionate about art, design, music, and the outdoors. I love getting lost at the Met, curating playlists, and I have a bit of an addiction to stationery and post-its. If you ever can’t find me, I’m likely cycling in Upstate New York.

Music I listen to

I like to think of myself as a musical time traveler, a sonic historian. From Pop to Rock, House to Funk, Jazz to Classical, I have an insatiable curiosity for discovering music, whether it's a fresh find or a hidden gem that the world has yet to fully embrace.

In my free time, I find escapism in curating playlists for different moods. You can explore some of my collections here.

Specialties Include

Adobe Creative Cloud (Full Suite)

UI Design & Prototyping (Figma, InVision, Adobe XD, Framer)

Design Thinking Methods, UX Design & User Research

Front-End Dev (Html, CSS)

Data Visualization (Tableau, RawGraph,
DataWrapper, Google Data Studio)

Conversational AI Design (IBM Watson)