Enoki
Brand Guidelines, Website and Dashboard Design for SAAS Startup Enoki
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Overview
In preparation for their investment round, I led the design initiative for SAAS startup Enoki, encompassing the development of Brand Guidelines, a Website, and a Dashboard interface of their product. The goal was to forge a cohesive and compelling visual identity deeply aligned with Enoki's core values and ambitions.
Approach
For this project, our approach was centered around a collaborative effort, working closely with the Enoki team to gain a deep understanding of their mission and user base. We embarked on a journey of discovery by meticulously crafting distinct user personas and mapping out diverse user journeys.
Outcome
We made deliberate design choices, ensuring that every element, from branding to website messaging and product iterations, was tailored to resonate with and address the needs of these diverse user personas. By putting the users at the forefront of our design strategy, we were able to create a more engaging and personalized experience that spoke directly to their individual requirements and expectations.
