What's Your Poison?
Comprehensive set of Brand Guidelines for a concept beverage label
Overview
As part of a Typography & Visual Design course at Parsons, I embarked on a creative journey to develop a new concept brand from scratch.
Approach
The process began with a deep exploration of the brand's essence and values. Through extensive research and ideation, I crafted a unique Tone of Voice that effectively conveyed the brand's personality and connected with the target audience. This distinctive voice set the foundation for all brand communications and interactions.
Process
I focused on designing a compelling logo that captured the essence of the brand. Drawing inspiration from the brand's core values and aesthetics, I crafted a visually striking and memorable logo that represented its identity and purpose.
Color selection played a crucial role in creating a cohesive and impactful visual identity. By carefully selecting colors that aligned with the brand's personality and values, I created a harmonious and engaging color palette that evoked the desired emotions and perceptions.
Typography was another important aspect of the brand guidelines. I carefully curated a typography system that encompassed various fonts and typefaces, ensuring they aligned with the brand's personality and were legible across different applications.
Outcome
To further enhance the brand's visual identity, I developed graphic elements that added depth and visual interest. Lastly, I explored the application of graphic materials on packaging.