Pureganic Café
Visual design of social media posts and content calendar management for a local vegan café
Overview
Leveraging a mix of high-quality food photography, informative tips, and engaging storytelling, I aimed to create an aesthetically pleasing and visually diverse feed that reflected the café's vibrant and eco-conscious brand identity.
Approach
I formed the foundation for developing a content strategy that resonated with the café's ideal customers. With a focus on showcasing delicious and healthy vegan offerings, I sought to inspire and educate the audience through visually appealing and informative posts.
Process
I supported my designs and crafted a content calendar that strategically planned the frequency, timing, and themes of each post. This approach ensured a consistent and cohesive online presence, keeping the audience engaged and eager to interact with Pureganic's content.
Outcome
The visually captivating posts and well-planned content calendar generated increased engagement and interaction, fostering a sense of community among Pureganic's followers, and positioning itself as a trusted resource and a hub for vegan enthusiasts in the Rye and Westchester, NY area.