Next, I focused on designing a compelling logo that captured the essence of the brand. Drawing inspiration from the brand's core values and aesthetics, I crafted a visually striking and memorable logo that represented its identity and purpose. Color selection played a crucial role in creating a cohesive and impactful visual identity. By carefully selecting colors that aligned with the brand's personality and values, I created a harmonious and engaging color palette that evoked the desired emotions and perceptions. Typography was another important aspect of the brand guidelines. I carefully curated a typography system that encompassed various fonts and typefaces, ensuring they aligned with the brand's personality and were legible across different applications. To further enhance the brand's visual identity, I developed graphic elements that added depth and visual interest. Lastly, I explored the application of graphic materials on packaging.