The marketing plan for WashLab involved a strategic approach to ensure its successful launch and growth in the market. Extensive market research was conducted to identify target demographics and understand consumer preferences and trends in the laundry care industry. To effectively position WashLab in the market, a strong brand identity was developed. This included crafting a compelling brand story that highlighted the personalized nature of the service and the unique variety of scents and purposes available. The marketing plan incorporated various channels and strategies to promote WashLab and reach the target audience.To further enhance the customer experience, a user-friendly website mockup was designed. The platform allowed consumers to easily customize their laundry pod selections, manage their subscriptions, and provide feedback on their preferences.