The design process involved creating a cohesive and visually appealing merchandise line that represented the essence and brand identity of Ramona. From beach bags and towels to pin accessories and hand fans, each item was carefully designed to reflect the brand's aesthetics and resonate with the target audience. In addition to the merchandise, space collaterals were also designed to enhance the overall pop-up experience. This included lounge chairs, vending machines, and an ape truck that showcased Ramona's branding and key messages. The goal was to create an immersive and visually captivating environment that effectively communicated the brand's story and offerings to visitors.