I formed the foundation for developing a content strategy that resonated with the café's ideal customers. With a focus on showcasing delicious and healthy vegan offerings, I sought to inspire and educate the audience through visually appealing and informative posts. I supported my designs and crafted a content calendar that strategically planned the frequency, timing, and themes of each post. This approach ensured a consistent and cohesive online presence, keeping the audience engaged and eager to interact with Pureganic's content.