Name that Tune! ACDC

Name that Tune! ACDC

Name that Tune! ACDC

Exploration of the auditory and genre-based impact of music on the visual vocabulary of four different forms imprinted design

Exploration of the auditory and genre-based impact of music on the visual vocabulary of four different forms imprinted design

Exploration of the auditory and genre-based impact of music on the visual vocabulary of four different forms imprinted design

Packaging Design Merchandise Design

Packaging Design Merchandise Design

Packaging Design Merchandise Design

Overview

Overview

Overview

As part of a Product, Promotion & Packaging course at Parsons, the task was to reimagine a special promotional package for ACDC, specifically celebrating the re-release of their iconic song, "Highway to Hell." The challenge was to create the package without using any official logos, graphics, or imagery associated with the band. In response to this assignment, I embarked on a creative journey to design new and original elements for the promotional package. Firstly, I crafted a fresh logo for the band that captured the essence of their music genre and style. Drawing inspiration from the genre's aesthetic, I curated imagery and graphics that resonated with the spirit of ACDC's music.

As part of a Product, Promotion & Packaging course at Parsons, the task was to reimagine a special promotional package for ACDC, specifically celebrating the re-release of their iconic song, "Highway to Hell." The challenge was to create the package without using any official logos, graphics, or imagery associated with the band. In response to this assignment, I embarked on a creative journey to design new and original elements for the promotional package. Firstly, I crafted a fresh logo for the band that captured the essence of their music genre and style. Drawing inspiration from the genre's aesthetic, I curated imagery and graphics that resonated with the spirit of ACDC's music.

Approach

Approach

Approach

My focus extended beyond the CD-single packaging to encompass various components of the promotional package. This included designing the CD face artwork, an 18x24 folding poster, and mock-ups for promo packaging and t-shirt graphics. For my interpretation of the re-design, I decided to center it around Michael Angelo's iconic painting, "The Last Judgment." This choice stemmed from its portrayal of the final and eternal judgment by God upon humanity before their transition to either heaven or hell. I felt that this painting offered an alternative perspective on the concept of "Highway to Hell," adding depth and symbolism to the promotional package. Through careful attention to detail and a creative approach, my re-design aimed to capture the spirit of ACDC's music without relying on their established visual identity.

© Andrea Makhlouf 2023